When I signed up for the KDP Select package I had no idea what I was really getting myself into. I knew the basic principle of the agreement but that was it. The whole Free Day concept was a new discovery for me, and one I only really found out about after reading an article on a friend and fellow writer’s blog.
This friend pointed out that the best-selling days on Amazon are Friday through Sunday, and with this in mind, I set my free days to end on a Thursday and all any interest generated during the previous days to flow over into the popular book purchasing days, with my book having returned to full price.
Having never run a free promotion before, I had no real expectations with regards the figures I was expecting to see. At the end of the three days I was very happy with the results.
At the end of my three-day promotion, Highway to Hell had over 1100 downloads. The most impressive thing however, was the fact that in the three days that followed the end of my promotion, sales were higher than at any point before the promo. My rankings hovered around the 30,000 mark all weekend, and have only now started to go back down.
Ok, I hear you all cry that 30,000 isn’t all that impressive, but for me it is incredible. I had never reached that position on the list, let alone held it steady for a few days. In fact, on the co.uk branch I am holding steady in the mid teen-thousands.
I have also noticed my book has been borrowed once. That was with no promotion on the whole borrowing side of things, and to be honest, that is the real side of KDPSelect that I want to focus on. I mean running a free promotion is possible any time. Getting Prime members aware of my novel and getting them borrowing it. That is where the true Select success lies.
Overall I am delighted with the results of my promotion and I have two days over for this KDPSelect cycle. I will save them up for a while, but will most certainly use them in the build up to the weekend.
When I first heard about Amazon’s plans I was against it, and even wrote a rather successful blog post about it. Yet now, and in a way before I ran the promo, my views changed. They are still changing, and while I still have my doubts about the long term benefits for the consumer with Amazon’s plans, I am certain it is the right choice for me as a self-published author… for now.
Have any of you got KDPSelect experiences that you would like to share?