Your book has just come out, you are on top of the world, and spend the whole day smiling and laughing to yourself, telling the wonderful news to anybody and everybody that you see. Hurriedly, you log on to Amazon, expecting to find your book storming up the charts, why, because you wrote it, that is its destiny, surely. What do you find… *gasp* you have yet to sell a copy, or maybe, you have just broken into the top half million.
Your mood drops, reality sets in. The hard work starts now…
But… what do I need to do?
I am glad you asked. You need to hit the promotion trail… hard. You need to get your name out there, get people listening.
How do I do that?
Um… well, through hard work, through blood sweat and tears, and from doing anything and everything other than sitting down, twiddling your thumbs and expecting people to discover you. The finer points of this branch of Writerdom still evades me.
One great way to get your name not only seen, but read, is through anthologies. I made it a goal of mine this year, even before Highway to Hell was published, to submit more work to anthologies. To get my name out there and read. Not only that, but get my name associated with other great writers.
Being published in an anthology is of course, an achievement in itself, however it is one of the best ways to attract new readers. People can read your work, get an idea for your style of writing and then, based on how good they find it, make a decision as to whether they want to read more of your work.
Anthology pieces are not novels, they are short pieces, and therefore can be written (worked on ) at any time, and so can be a constant source of production for you. An example being during a period of heavy editing, you can always pull out a potential submission piece and work on it a while, just to keep the creative juices flowing.
The more anthologies you can be accepted to, the more people will see your name, and recognition is the biggest thing we are all searching for. If you can constantly produce good quality stories, that people enjoy, then they are more likely to search for your name, to check out your website, to follow you on Twitter, to befriend you on Facebook and of course…
buy my books!
Now you’re getting it.
There are always anthologies open to submissions, and they are not that hard to find, so I would say, what are we all waiting for? I know I am planning to get working on a few this weekend.