Q) So, Alex, you have written several books most notably “Highway to Hell.” You have also written interviews and promotional materials. What do you think you are achieving as a writer?
A) That is a tough one to start with! I would like to think that I am starting to achieve a base level of understanding with regards to how the industry works. More than that is just wishful thinking. I’m selling a few books, but not enough. I am learning the basics of promotion, but do not do enough for myself. I have ten bodies of work available and would like to bring another few out before the year end, but, titles a writer does not make. I have yet to begin to define myself as a writer or as an artist.
Q) But you are growing as a promoter–you are learning the tricks. Would you say promotion is important to you?
A) Promotion to me is an extension of being a writer. I think too many people, especially when starting out, think that the two are mutually exclusive, when in reality they are one and the same. Promotion is generating interest in you as an artist and in your work. To increase interest, you need more work. So you see, in my mind, writing is promotion, and promotion is writing. Running a website and blogging comes down to writing.
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