Robert Chazz speaks, the writing world MUST listen. More golden advice.
Some marketing efforts are hurt by doing too much. Here are 10 examples:
1. First there were big author tours. Then radio. Now, podcast and blogging niches are more effective.
Many marketing efforts benefit from going small, personal and specific. Instead of getting a few minutes on radio (while people are in their cars or having breakfast and definitely not buying) better to get on a podcast. Instead of planes and multi-city tours and paying for plane fare, podcasts yield more exposure to a smaller, targeted and invested audience.
Podcasts are usually easier to access. You’ll get more time and sell more books with a podcast interview than by trying to squeeze in a few words between car ads and the giggling Morning Zoo Crew.
The same principle applies to blogging. I’d rather be featured by a big book blogger than in a local newspaper. (Ask your dad what a…
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