When I published Highway to Hell, and when it was republished by MayDecember publications, I was new to the whole marketing thing, but the concept was simple enough. I had a book, I needed people to buy it, and so I headed out into the world to shout my title from the rooftops, but just enough so as not to become a spammer or any other such online undesirable.
I never really got it mastered, but hey, I’m in this for the long haul… hence this post. I will not try to hide what this post is. It is a question, a call for aid if you will, because I am well, at a loss.
When I had one title, the process seemed simple to put into effect… the results were something different. Now however, I find myself faced with multiple projects, 4 of which (and soon to be nine) are part of a running serial the Diaries of the Damned. So how do you market multiple titles?
I mean, do I promote the most recent serial and hope new readers then also by the previous ones? Or am I working backwards? Should I advertise the first and hope people follow the titles? I mean sure, tweeting and linking to them all is best, but in what order? I do not want to become a spammer.
Should I do one per day… per week? I am at a loss.